ONLY ONE LINE OF BUSINESS: BEAUTY
The world leader in beauty, L’Oréal is present in 130 countries on five continents. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.
AS A BUSINESS
Our strategy for leader ship is based on continuous investment in our research and development. This enables our brands to deliver to our consumers products that are innovate, highly effective, practical and pleasant to use, and which are manufactured to the most demanding standards of quality and safety. we place great value on honesty and clarify: our customer advertising is based on proven performance and by scientific data. We are committed to building strong and lasting relationships with our customers and our suppliers, founded on trust and mutual benefit.
We aim to make L’Oréal a great place in which to work. We know that our employees are our greatest assets. They are entitled to a safe and healthy working environment: one in which personal talent and merit are recognised, diversity is valued, privacy is respected, and the balance between professional and personal life is taken into account. We believe in offering our employees a stimulating environment, exciting personal apportunities and a chance to make a difference.
We encourage an atmosphere of openess, courage, generosity and respect, so that all employees feel free to come forward with thier questions, ideas and concerns.
AS A RESPONSIBLE CORPORATE CITIZEN
We place our part in creating a world of beauty and fairness. We are mindful of our impact on the natural environment, including biodiversity, and constantly seek to reduce it: we are determined to avoid compromising tomorrow for the sake of today.
Our values are embedded in L’Oréal’s genetic code. They continue to this day to express themselves in the daily actions of all our teams across the globe. Here is a close-up on the Group’s six founding values.
If for over a century L’Oréal has been devoted to just one business - beauty - it is above all because of our Passion for it. Passion for what cosmetics can bring to women and men: well-being, self-confidence, an openness towards others. Passion also for a business which is intrinsically linked to humanity and culture. Because creating beauty products means seeking to understand others, knowing how to listen to them, apprehending their traditions, anticipating their needs... Without this passion, the L’Oréal adventure would never have been possible.
Innovation is also one of our founding values. We always have in mind the fact that our company was founded by a scientist. Innovation is essential because beauty is an endless quest that constantly requires a higher level of performance. At L’Oréal, it is vital. Always wanting to push back the limits of knowledge means discovering new ways to create products that are truly different and surprising. To always stay one step ahead.
Because there is no innovation without daring, without taking initiatives, L’Oréal has always given priority to the individual rather than to organisations. Entrepreneurial spirit, a synonym for autonomy, challenge, and adventure, has always been encouraged and embodied in a specific management style. Today it is still the driving force behind a Group built above all on a belief of the importance of each individual and their talents.
Another value that has been guiding us since the Group’s foundation over a century ago is Open-mindedness. Listening to consumers and understanding their culture, being open to others and benefiting from their differences are absolute priorities in order to respond to the infinite diversity of beauty aspirations around the world. They are inseparable from our business and our mission.
These four values are inextricably related to our fifth value, the quest for Excellence. A value that permeates every aspect of our business, in every country and that is expressed in a state of mind and a constant pursuit of perfection. We all share this desire to surpass ourselves to be able to provide the best for our consumers.
Finally, whether the Group is innovating or showing its entrepreneurial spirit, it has always done so with a sense for Responsibility. L’Oréal's first invention, the “safe hair dye” was already an expression of this fundamental concern for effective, safe and innocuous products. But our sense of responsibility goes far beyond that. As a world leader in beauty, we have, more than others, the duty to preserve the beauty of the planet and to contribute to the well-being of our employees and of the communities in which we are present.